Before I was a photographer, I spent more than 24 years inside the medical device industry, in sales, training, and marketing. What began as Jay Anderson Photography now runs through my studio, J2 Media, creating photography and video production for medical device manufacturers from Fortune 500 brands to early-stage startups. Because I have sat in your chair, I shoot your product knowing about what your internal and external customers need.
Medical Device Image Assets by Jay Anderson Photography
Medical Device Image Assets
Medical device image assets are critical for your product’s brand and your company’s image. Your marketing and communications materials must represent your product and company. If the images are sub-par, the perception of the company and device will follow suit. You must present your product in the best possible way on your website, product brochures, booth graphics, and advertisements.
How do I know this? Prior to becoming a full-time photographer, I spent over 20 years in the medical device industry. I have held roles in sales, training, and marketing departments. During this time, I worked for massive, Fortune 500 companies like Boston Scientific and Medtronic, as well as small startups with as few as five employees. I was on the front lines as a sales representative and for a few years, I ran Marketing as a Vice President.
As a result, I know firsthand the level of scrutiny health care workers place on medical device image assets. Additionally, I know that employees utilize visualizations to help showcase and explain the medical device during training and other events. Your physicians and other health care professionals want to have professional imagery for their peer-to-peer presentations.
Your device imagery must be top-notch to stand out! You must identify and document your product features and intended benefits. There is no easier way to do this than by using superior image assets to show these subtle differences.
The images must be clean, crisp, well-lit, and showcase the competitive advantages your device possesses over the competition. Many times, these features are almost microscopic and subtle. During the initial meeting, I will ask what makes your medical device different and better. From those discussions, I will hone in on the features to highlight.
Above is a small portfolio of some of our medical devices. Please contact us and set up time to discuss your project.
Now Creating Medical Device Imagery as J2 Media
Today we create this work through our studio at J2 Media. See more of our medical device photography and video production, then reach out to start a conversation about your project.