Video Production Services
At Jay Anderson Photography, we understand that video and motion content are crucial for engaging your audience. In today’s fast-paced digital world, high-quality video production is essential for businesses looking to connect with their customers. We offer commercial videography services that deliver professional, high-definition video content with multiple camera setups and wireless microphones.
Whether your project is small in scope or requires complex setups with multiple camera angles, video editing, and post-production, we’re here to help you create content that effectively tells your brand’s story. We work with a variety of clients, from smaller projects to large-scale productions featuring lab procedures, multiple key opinion leaders (KOLs), or multiple products.
Additionally, we offer combined photo and video packages to maximize your digital assets. By combining our on-location photo shoots with motion video content, we provide a complete solution that reduces travel costs and enhances your digital portfolio for marketing and communications.
Below are some examples of our work. Please contact us to discuss your upcoming video projects and how we can help bring your vision to life.
Medical Device Setup, Procedural Tips, and Patient Video Guide
In conjunction with our client, we developed a trio of educational videos to support a pH monitoring device, with each video tailored to a specific audience: patients, nurses/technicians, and physicians. Part one focused on patient education, part two guided clinical staff on setup procedures, and part three highlighted best practices for probe placement.
To execute this, we filmed with a nurse practitioner and actress in a clinical setting, captured a real procedure with a key opinion leader (KOL) in the OR, conducted a post-procedure interview with the KOL, and demonstrated setup in both a home environment and our studio. The videos were recently approved by legal and regulatory teams and successfully launched at the national sales meeting, receiving overwhelmingly positive feedback from the sales force.
Patient Educational Video Guide
Patient compliance is challenging for this device so the goal for this educational video was to educate patients about proper use. We captured video on-site at the physician’s office with his nurse practitioner and an actress. We then filmed the actress in a home setting to demonstrate the key requirements for using the device to monitor their reflux symptoms. Eventually, we also translated the audio and added captions in Spanish.
Placement Tips and Techniques
A pH probe placement procedure was filmed from three different cameras. Post-procedure, we interviewed the physician and this eventually became the primary backbone for the video. We had to recreate a bit of this video as one of the steps was not explicitly documented, but final delivery checked all boxes for the client!
Device Setup In-Service
We worked in conjunction with the client to show the device setup in a video geared towards nurses and techs who set up the device prior to the procedure. We followed all steps of the Instructions for Use to ensure both compliance and visual reinforcement allowed for a positive educational experience.
In-Service Training Video
This in-service training video was created for ColoWrap Inc. to provide on-demand instructions for their medical device. The video was designed to be short and easy to access via a QR code on product packaging.
Along with the video, we also created still image assets to accompany the training materials on their website and in marketing communications.
Fundraising Explainer Video
During a major GI conference, we produced three key videos to support an upcoming crowdfunding and capital raise campaign while the entire team was present. The first video above, featured an interview with the co-founder and CEO, offering an overview of the technology. The second and third videos, pre-recorded, included milestone announcements and expressions of gratitude to supporters. These videos were central to the campaign, helping raise about $1M over a six-month period. All videos, including the main piece and June 13 and June 23 updates, are available at wefunder.com/endosound/updates
Key Opinion Leader (KOL) Interview
This video features a two-camera setup for an interview with a Key Opinion Leader (KOL) in the infection prevention space. I traveled to Pittsburgh, and shot this in a studio we rented during the SGNA conference. This interview was geared to highlight the expert’s insights on important industry topics.
Post-Production Video Editing
This video showcases our post-production editing capabilities. We enhanced previously captured content for an educational cadaver lab video series, providing high-quality edits in a fast turnaround time.